Jumping Into Social Media Marketing? Make Sure You Use These Important Tips

January 31, 2013

Marketing campaigns that make use of social media are some of the most effective ways to promote your company over the Internet. A lot of business owners and marketing managers are simply unsure how to capitalize on this evolving phenomenon and really put it to work to gather more customers. This article will guide you in how to effectively set up your campaign to be highly effective in achieving the goals you desire.

When you get started marketing your web site through a Facebook page, resist the urge to post any more than three entries each day. Studies confirm that readers and potential customers feel annoyed and overwhelmed when companies constantly issue updates, all day long. Post three important facts that you feel your customers should know and refrain from posting anything else until the next day.

When you use social media, you can market products and services to as many networks as you can handle. Although Facebook is used by many people, you should also “diversify” your social media marketing to include other social media networks such as MySpace, Twitter, LinkedIn, and others. You have a better chance at success the more visible you make yourself.

If you want to help your odds of having your site discovered by random viewers, videos uploaded onto YouTube that contain keywords specific to you will help this goal. Some search engines include videos in search results and your video might appear on top. Place a link to your site in your video’s description.

Include different types of animations and pictures on your website to improve the content. People like to see the real person in a company, so it is smart to show photographs of different events and office pictures.

Merge the world of email marketing and social media. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posed on these websites. Another thing you can do is encourage visitors to subscribe to your newsletter.

You can put a Facebook page for reviews onto your website, and it can also be on your profile. This enables visitors to write reviews and share material with others quickly and easily. You will be able to edit these reviews and remove the ones you do not like. You could encourage people to write reviews by organizing a contest.

Make certain to update your social media sites regularly. Remember, people using social media are always looking for updates. They want to read fresh content and see new videos and pictures. Give them something to keep them happy. Opt for bi-weekly updates.

Hopefully this article has you well-prepared to start carving a place for your business on social media sites and incorporating them into your existing marketing strategy. Keep in mind that this method of marketing can speak to your customers, cultivate new customers from anywhere in the world and get the message out about your business in a very effective and economical way.